international news _ 22nd June, 2006
Coca Cola Loses Its Fizz
Text by Nick Lawrence (HigherFrequency)
At the start of June Higher Frequency reported on the new anti-Apple download site launched by the two big M's, MTV and Microsoft. Now this week our suspicions that excluding iPod users from your download site may prove to be the kiss of death have been strengthened with the news that Coca Cola's UK download site is closing up shop. A quick visit to the website reveals that the service will be ending on July 31st and users with remaining credits have been urged to get about some last minute frantic downloading.
Mycokemusic.com was launched in the UK in January 2004 and experienced a brief rise to prosperity before being sent back down to earth by the launch of Apple's UK iTunes shop. This, coupled with the fact that Coke strangely decided to utilize Microsoft's Windows Media audio file format has spelt the eventual demise of Coca Cola's foray into the music industry, in the land of tea and crumpets anyway. Across the channel residents of France, Greece, Switzerland and Austria can continue to access the soft drink sponsored digital music store but how long this will last is anyone's guess.
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