Universal and the Scissor Sisters Go Super

Scissor Sisters

international news _ 7th July, 2006

Universal and the Scissor Sisters Go Super

Text by Nick Lawrence (HigherFrequency)

The Universal Music Group this week looks to have found a remedy for that burning rash their allergy to digital music has obviously created. What the giant corporation has scheduled is a new three tiered system of packaging that will see the current archaic jewel cases being phased out. There will be a year long change over period where new albums from the likes of the Killers and the Scissor Sisters will be released encased in the copyrighted Super Jewel Case.

While it is unclear how the new cases differ from the current models one can only assume that with a prefix like Super we can expect to see amazing feats of strength and speed. Universal vows that the upgrade will involve no extra cost to the consumer, however the same is not promised for their planned deluxe CD packaging which will include a bonus CD or DVD and will be utilized only for the label's major artists for example U2.

For you bargain bin rummages out there good news is also at hand. The bottom rung of the packaging system will be a budget cardboard sleeve which will be used for older albums in Universal's catalogue. The conglomerate is suggesting these discount cases retailed at a price of 9.99 euros with the deluxe and standard (super) editions to be sold at 19.99 euros and 14.99 euros respectively. Now all that is left is to wait with baited breath until it is revealed how this will affect digital music sales.